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Cisco and Syn-Apps Providing Customer Business Value

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By: Blair Pleasant – – January 5, 2011

At the Cisco Collaboration Summit, I met with Anca van Assendelft of Cisco’s Customer Business Transformation Group, and Syn-Apps, a Cisco partner, who demonstrated applications that Syn-Apps developed to provide business value from communication-enabled processes. Syn-Apps develops solutions to help retailers transition to implement IP in a way that they weren’t able to in the past, eliminating the need to retrofit paging systems in stores and buildings, while taking advantage of unified communications and enriched applications. The demo highlighted the integration of Syn-Apps’ application with the Cisco unified communication platform and the Cius device in a retail environment, resulting in the “webification” of the retail store.

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